

















My challenge was to create a style guide for the Kashmir World Foundation to have, but to pull together each of the divisions (Kashmir Academy, Kashmir Rose and Kashmir Robotics) and put all their works into one cohesive document, but also with the creation of a colour palette that the foundation will be doing their best to adhere to. This may be edited in the future when logos have been updated (and some imagery too) and colours toned to match the style guide, but the important message is the tone of voice and the running theme of the two colours - the yellow, a feeling of hope and happiness, and the blue being refreshing, friendly while energizing. All aerial images are from Unsplash. All photos within are property of the Kashmir World Foundation.